Question 1

What exactly do you manage?

Accepted Answer

The whole Meta account: strategy, media buying, creative production, testing and reporting. It is one joined-up service, run inside your account.

Question 2

How does your ongoing fee work?

Accepted Answer

We subtract ad spend from the revenue generated by your ads, then apply our agreed percentage to the amount left. You pay Meta directly. The percentage, attribution and source of truth are agreed in writing before we start.

Question 3

Is there a retainer or minimum term?

Accepted Answer

No monthly retainer. We work month to month with 30 days' notice.

Question 4

Who makes the creative?

Accepted Answer

Our in-house creative team. We produce photo-real video and statics, with new cuts going into test every week.

Question 5

Who runs the account day to day?

Accepted Answer

The senior team you meet. There is no account-manager layer and no junior handoff between the conversation and the work.

Question 6

Who owns the account and the work?

Accepted Answer

You do. Ownership and admin stay with you, and every asset we make for the account stays with you.

Question 7

What kind of brand is a good fit?

Accepted Answer

A DTC brand with proven demand, spending around $5k–$10k+ a month on Meta, looking for creative and account management from one team. If you're close to that range, apply and we'll assess the account.

Question 8

Do you manage Google, TikTok or email too?

Accepted Answer

No. We specialise in Meta ads for DTC brands.

Question 9

Is there a setup fee?

Accepted Answer

Yes. There is a one-off $2,500 setup fee. Our ongoing fee is separate: an agreed percentage of ad revenue after ad spend. The terms are agreed in writing before we start.

Question 10

How do we start?

Accepted Answer

Apply, then a short call about the account. If it's a fit you get one onboarding link: a questionnaire, the agreement to sign, the first invoice and a kick-off call to book. First cuts are live inside the first two weeks.

Question 11

What do you need from us?

Accepted Answer

Admin access to the ad account and pixel, the product, your reviews, and the numbers that define profitable for you: margin, break-even ROAS, target ROAS. We agree those in writing before anything is spent.

Question 12

What happens in a bad week?

Accepted Answer

You hear from us first. The Friday note says what moved, why, where spend is holding and what goes into test next. We don't wait for you to find it in the dashboard.

Straight answers.

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