Spend in, purchases and revenue out, as reported in Meta Ads Manager.
$460k
August 2026 · $129,363 spent · 1,111 purchases · 3.56x ROAS · $460,063 conversion value
$796k
August 2026 · $172,326 spent · 1,890 purchases · 4.62x ROAS · $796,147 conversion value
£135k/mo
from £20k/mo in 5 months · 4.48x ROAS
£100k/mo
from £5k/mo in 12 months · 2.94x ROAS
£150k/mo
from £15k/mo in 8 months · 9.53x ROAS in its best month
2.11x→18x
ROAS the week our video ads went live · July. It settled after and remained strong.
August 2026 results are dated above. Earlier growth examples show their duration; peak ROAS is labelled. Bars illustrate the figures, not daily account performance.
The Friday note says what moved, why, and what goes into test next. Bad weeks included.
Ben StallwoodFriday 16:42
- Revenue down 14% WoW.
- Prospecting CPA moved from £31 → £38.
- Two strongest ads lost volume.
- 6 new cuts launched this week.
- We're holding spend until CPA moves below £34.
- Next week's tests: hook 014, the unboxing static and the bundle offer.
A down week's note. The honesty is the point.
Every Friday note carries
- Revenue against last week
- Where the CPA moved and why
- Which ads lost volume
- What launched this week
- Where spend holds, and the number that releases it
- Next week's tests, named
passes through · apply